Lyft introduced “Passport Mode” in the DC area. They selected drivers with international backgrounds and (in partnership with their agency Huge) commissioned a series of artwork wraps for vehicles, each representing the culture from where the driver hails.

Passengers that requested a Lyft in Passport Mode were greeted by the colorfully-wrapped car on the curb, and then immersed in the driver’s culture on their route through the sharing of music, language, and stories. Passengers received souvenir passports, custom stamps and "passport photos” from their trips in addition to learning tips about the best cities, restaurants, and beaches to visit in that country.