CFP® certification is the standard for financial planning. The leadership at CFP Board in Washington, DC wanted their annual report to showcase a year of incredible growth and powerful change. Designed from cover to cover with an editorial flair, this 68-page report was mailed out to 100,000 CFP® professionals across the country.
CleanChoice Energy needed some simple but charming animated GIFs for an Earth Day email campaign.
National Geographic developed a new board game, and needed concept art for various titles.
The Girl Scouts National Convention featured a larger-than-life board game to entertain attendees, and teach the basics of financial literacy in a super engaging way. The game was called "Adulting," and it was designed from scratch: A sprawling 20-foot game board with inflatable dice, oversized player cards, funny money, worksheets and prizes.
Lyft introduced “Passport Mode” in the DC area. They selected drivers with international backgrounds and (in partnership with their agency Huge) commissioned a series of artwork wraps for vehicles, each representing the culture from where the driver hails.
Passengers that requested a Lyft in Passport Mode were greeted by the colorfully-wrapped car on the curb, and then immersed in the driver’s culture on their route through the sharing of music, language, and stories. Passengers received souvenir passports, custom stamps and "passport photos” from their trips in addition to learning tips about the best cities, restaurants, and beaches to visit in that country.
Sotheby’s International Realty needed a design refresh for their Listing Presentation—for all 23,000 sales agents to use. Created for print and online, with Francis Sullivan as copywriter extraordinaire.
Mount Vernon (the estate of George Washington,) and their ad agency Havit commissioned these illustrated portraits of George, Martha and Alexander Hamilton for ad campaigns, bus wraps, merchandise and social media communications.
Masterminded by the brilliant folks at NorthStar Games, “Dude” and “More Dude” are two insanely fun card games that consist entirely of saying the word dude over and over again.
The design was done in sharpie. The type, hand-drawn. You can buy them at Target!
The financial planning industry celebrated the 50th anniversary of CFP® certification in 2023. A logo was developed to mark the milestone and to brand the gala in Washington, DC. A hard-cover book was also published, featuring a gold foil-stamped dust jacket.
The Center for Financial Planning is a distinct initiative of CFP Board, focused on creating a more diverse and sustainable financial planning profession, so that every American has access to competent, ethical financial planning advice. The Center publishes an annual diversity report—the last three are shown here—each around 60 pages in length.
Trainiac is a character that was developed especially for Amtrak's most passionate train enthusiasts. He's a personification of rail fandom, and a celebrated figure at National Train Day events.
Emplifi is a unified CX platform that top brands count on to elevate experiences. They needed a new visual identity system from the ground up—including conference branding, motion design, ads, and website design.
This poster was created for a fully-staged production of Grease, performed by the Gay Men’s Chorus of Washington DC. The show’s tagline, “The musical you know and love. Only gayer.”
Federal Student Aid (FSA) Strategic Plan: This near 80-page book/PDF outlines the strategic goals, objectives, and performance indicators for the organization through 2024.
Milk has made some of the most iconic and widely-referenced ads of all time. The “Got Milk” campaign was retired recently, and replaced with "Milk Life." Milk Life needed visuals and content to engage their younger audiences on social media. The following are some visuals they commissioned.
Launched in West Hollywood and select college sororities around Southern California, Go Girl is a sugar-free energy drink that boasts a shocking pink hue and donates a portion of its proceeds to breast cancer research.
Employing social/mobile promotions, experience design and user-generated content opportunities, Go Girl enjoys wild success on the West coast.
A branding piece for Wear-Dated Carpets, this book examines beauty, life and carpet — from a foot’s perspective. Featuring a tactile, embossed carpet cover measuring exactly 12 square inches, By The Foot introduces readers to the many intricacies of carpetology. The books are available in carpet retailers nationwide.
Join The Redemption was a guerrilla-marketing effort to intrigue and entice Californians into pledging to recycle all cans and bottles — under the sci-fi dystopian premise of these wrongfully-discarded plastic and aluminum creatures rising up to destroy us all.
These are the billboard concepts for the campaign — they began as normal outdoor boards, and then were revealed with the bots in a "dismantled" state a few weeks after posting.
It was the final season of True Blood, and the series premiere of The Leftovers. HBO needed some concepts for how the two legendary series might co-exist in a single creative execution.
A series of ads were developed to raise awareness of train travel to National Parks, and drive traffic to AmtrakToParks.com. The copy at the bottom reads, “Amtrak makes it easy for everyone to get to the National Parks.
Print ads and posters for “The National Parks, America’s Best Idea” — a film by Ken Burns. The advertising, like the film, featured the people behind the parks: Teddy Roosevelt and John Muir to name a few.
From the Farm is an online farmer’s market that connects family farms with consumers. The homepage and a robust sales kit established the look and feel of the brand.
This set of three gift wrap patterns was created as a holiday promotional mailer for Sol Design Group. The goal? To not get lost or tossed out in the sea of competing holiday promotional swag. Folded and shrink-wrapped for mailing, this coveted collection was delivered to clients and new business prospects just before the holiday rush.
Cooper Sullivan is the cartooning pen-name of Kelly Cooper (art) and Francis Sullivan (writer). The cartoons have been featured in a variety of publications.
Illustration seems to be a perfect fit for a place like Ripley’s, since photography-based ads would tip their hand, so to speak — spoiling the element of shock and awe upon seeing their outrageous collection of artifacts in real life.
For this summertime promotion, the museum boasted the “Oddest Summer on Record”, filling their calendar with odd and obscure national holidays and admission incentives to accompany them.
The Bahamas.com redesign had two objectives — to increase online trip bookings, and educate prospective visitors about the many islands and activities available on them.
This brand manual tells the story of Save Mart, outlines the aesthetic standards and shows employees and managers how to bring the brand experience to life every day in-store.
Amtrak is a proud sponsor of the San Francisco Giants, with convenient service to the ballpark. This ad was displayed as a poster and in programs at games.
These posters advertised a workshop on how to use massage therapy techniques to manage the effects that a high-stress job has on the body.
