Sol Design Group (W)rapping paper

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Sacramento Addys

Gold, Collateral

Entitled (W)rapping Paper, this set of four gift wrap patterns was created as a holiday promotion for Sol Design Group. The goal was to create a unique holiday gift to send out to clients that wouldn’t get lost or tossed out in the sea of holiday promotional swag. Each sheet reflected a theme inherent to rap music culture, but with a holiday twist. The paper was folded and shrink-wrapped for self-mailing. The (W)rapping Paper was sent to clients and new business prospects just before the holiday rush.


Sacramento Addys

Gold, Illustration