National Journal Relaunch Campaign

kelly@kellycooper.com

202.664.4406

National Journal has always been the Washington insider’s go-to source for political analysis. The reporting doesn’t just deliver news on politics and policy — it offers readers ‘predictive intelligence’—which, in a city with this many power players, means the upper hand.


The publication recently underwent a redesign and wanted a bold new advertising campaign to accompany it. Posters, print and online ads, lawn signs and storefront displays were created to help relaunch the brand.

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