Duraflame Duraflame.com and Digital Sales Kit

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Duraflame has always been America’s firelog brand, so when they changed their formula, it was a big deal. The firelog is now made from all-natural, 100% renewable resources. It’s much more cleaner-burning than wood, and saves 1.2 million trees from use as firewood each year.

Duraflame.com was completely overhauled to reflect the new approach, and a new aesthetic. The corporate sales materials were developed entirely in Flash, and presented digitally, so boardroom presentations are now as eco-friendly as the product.