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Certified Financial Planner Board of Standards Print Campaign

The print campaign for Certified Financial Planners needed to attract the audience’s attention in the cluttered (and frankly, boring) media space of financial advertising. The ads, and ultimately collectible posters shown here, featured thought-provoking headlines that encourage both self-reflection and action. The press kit, also shown below, contained all the launch materials on a thumb drive nestled in a dollar sign-shaped cut-out.