Artisphere Social Media


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In addition to a Facebook and Twitter presence, the social/experiential component of the Artisphere launch campaign (see previous page) included a microsite — where, among other things, users could sign up to get saved from a date gone bad via an ‘emergency’ text message or phone call at a specified time and date.

Street teams armed with protest signs were organized to appear at large public events and collect signatures on a Save the Date petition, while raising awareness and distributing Artisphere materials.